About Anil Kumar
An ordinary man. A life of experience. An independent way of thinking.
Anil Kumar, professionally known as Anil Krantz, is an author, photographer, designer and advertising professional. His work has taken him through different professions, businesses, creative disciplines and encounters with people from many walks of life.
He does not consider himself a philosopher, guru or motivational speaker. He considers himself an ordinary man who has lived, worked, built businesses, raised a family and experienced both the rewarding and difficult sides of life.
LIFE EXPERIENCE
Born into a reasonably comfortable family, Anil Kumar experienced hardship when his father’s business collapsed. That experience introduced him early to a reality that many people discover much later in life: circumstances can change, and nothing should be taken for granted.
Over the years, his work and business brought him into contact with people from very different backgrounds. He saw ambition and failure, success and disappointment, kindness and selfishness, loyalty and opportunism. These experiences gradually shaped the way he looks at people, relationships, work and life.
He believes that experience is one of life’s greatest teachers. It does not always provide easy answers, but it often changes the way we see questions.
He writes what he thinks, rather than what he has been taught to think.
THE WORK
Anil Kumar has worked across advertising, photography, design and publishing. His professional life has involved both creative work and business, giving him an opportunity to see life from different perspectives.
His books and writings bring together observations gathered from these experiences. They are not presented as theories or instructions from an authority. They are thoughts developed through living, working, observing and thinking.
This is also the idea behind Krantz Publications—to present books and writings that encourage readers to look at familiar aspects of life from a slightly different perspective.
THE BOOKS
Anil Kumar has written a collection of books based on his observations of life, human behaviour, success, relationships and personal development. His books include Man Ki Shunya Avastha, Jeet, Achieve Hyper Success, Victor, Live a New Life Practically, Simple Thinking High Living, and How to Live Blissfully.
Each book approaches life from a somewhat different perspective. Some explore the mind and human behaviour, while others look at success, achievement, relationships and the way we approach everyday life. Together, they reflect a continuing interest in understanding people and the situations they encounter.
The books are not written as academic works or as instructions from an expert. They are the result of observations, experiences and questions that developed over the course of Anil Kumar’s life and professional journey.
He believes that many important ideas about life can be expressed in simple language. A thought does not necessarily become more meaningful because it is complicated. Sometimes an ordinary experience can reveal something that a long explanation cannot.
This philosophy of simplicity also led to his Saral Mantras—short observations about life that have developed from the same practical way of looking at people, relationships and circumstances.
He writes from experience, not authority.
SARAL MANTRAS
Saral Mantras are not intended to be rules for living or words of wisdom from a guru. They are simply observations.
A Saral Mantra may come from an ordinary incident, a relationship, a mistake, a success, a disappointment or something observed in everyday life.
The idea is simple: sometimes a small observation can make us think about a much bigger truth.
Anil Kumar continues to write and share these observations through his books and videos.
He writes from experience, not authority.
And perhaps that is the simplest way to describe his work:
Simple thoughts. Real experiences. Practical understanding.